There are several reasons why an SSL certificate is a must for every website owner:
1. Data security
An SSL certificate encrypts the data exchanged between the user and the server. This means that even if a hacker manages to intercept the data transfer, this encrypted data is unreadable without the correct decryption key. This is especially important for websites that process sensitive information, such as online shops, banks and health services.
2. Trust from visitors
When visitors see that your website has an SSL certificate, they will have more confidence in the security of your website. The padlock in the browser and the ‘https://’ indicate that your website has taken measures to protect their data. This increases the chances of visitors staying on your website longer and completing transactions.
3. Higher search engine rankings
Google has stated that secure websites with an SSL certificate are given priority in search results. This means that installing an SSL certificate not only improves security, but also supports your SEO strategy. With higher search engine rankings, you can attract more visitors to your website.
4. Meet legal requirements
In some countries and sectors, it is a legal requirement to secure sensitive data with an SSL certificate. For example, the General Data Protection Regulation (AVG) in Europe