Domain name forwarding, also known as domain forwarding or URL forwarding, is a technique where visitors from one domain name are automatically redirected to another URL. This process takes place at server level, allowing the visitor to reach the desired website directly without any additional steps.

Example:
Suppose you own both example.nl and example.com. With domain forwarding you can ensure that visitors from example.com are automatically forwarded to example.nl.

301 Redirect (Permanent):
This redirect indicates that the forwarding is permanent. This is beneficial for search engines because traffic and SEO value are transferred to the new URL.

302 Redirect (Temporary):
A temporary forwarding, useful for short campaigns or temporary pages. Search engines do not consider this a permanent change.

Masking (URL Cloaking): The visitor sees the original domain name in the address bar, while the content of the new URL is displayed. This is often used to keep the brand consistent, but can have drawbacks for SEO.

Whether you want to boost your online presence, protect your brand, or simply manage traffic, domain name forwarding is a powerful and flexible tool. By making smart use of forwarding, you ensure an optimal experience for your visitors and get the most out of your domain names.

Do you have any questions? Contact our experts and discover how domain forwarding can improve your online strategy!